Big Brands, Small Brands

From Corporate to Creative, here's a snapshot of my work

Global Private Banking: Wealth Transformation Programme: Multi-MVP deployment.

Simplified, digitised and consistent processes improved accuracy, compliance and reduced Adviser handling time by 30%.

Led the design and delivery of six end-to-end customer journeys used by UK Financial Advisers.

How:

Created a sustainable fashion consultancy designed for small brands who respect handmade cultural craft.

Designed a lean, agile business model built for Fabric By Idris. The client is now expanding and opening a boutique to showcase bespoke pieces.

How:

Structured the business model to allow startup fashion founders to test ideas with low MOQ.
Built all digital infrastructure and positioned Brand Identity.
Handled inbound enquiries and scoped fashion projects with interested clients.

Redesigned social content approach with clear positioning and engagement roadmap.

Aligned brand messaging which resulted in a 30% uplift in audience engagement.

Helped a beauty professional audit and restructure her social media presence.

How: Advised on storytelling, content types and posting strategy.

Audited a client brand vision proposal and guided the next steps.

What: Conducted a full brand vision audit highlighting what to prioritise, what to improve, and what to stop doing.

How: Helped the client focus on core offerings, simplifying the message, and creating clarity for their audience.

Result: Client had more structure and knew where she was wasting time and energy.

Designing and delivering Wellbeing initiatives for Corporate groups.

What: Collaborated across Employee Resource Groups and normalised conversations around trauma & stress.

How:

Organised wellbeing events for employees across regions.
Designed trauma-informed frameworks, weaving in nervous system education, lived experience, and grounding tools.
Facilitated guest speakers making wellness advice accessible and real.
Delivered yoga sessions helping employees regulate stress and build nervous system awareness.

Result: Workplace wellbeing shifted from posters to lived experience; with tools, conversations and human support.