Case Studies

A snapshot of my work

HSBC UK: Transformation Programme

Global Private Banking: Wealth Transformation Programme: Multi-MVP deployment.

Workflow diagram, product brief, and user goals are shown.
Workflow diagram, product brief, and user goals are shown.
Process Design

What: Led the design and delivery of six end-to-end insurance journeys used by Financial Advisers in the UK.

How:

  • Process Mapping & Design

  • Requirements Gathering

  • Data Mapping & Tech Liaison

  • Test Plan Ownership

  • Documentation & Handovers

Result: Simplified, digitised and consistent processes improved accuracy, compliance and reduced Adviser handling time by 30%.

Fashion Brand Build

Created a sustainable fashion consultancy designed for small brands who respect handmade cultural craft.

Agile Fashion Consultancy

What: Designed a lean, agile business model built for Fabric By Idris.

How:

  • Structured the business model to allow startup fashion founders to test ideas with low MOQ.

  • Built all digital infrastructure and positioned Brand Identity.

  • Handled inbound enquiries and scoped fashion projects with interested clients.

Result: A full brand website with paying clients. The client is now expanding and opening a boutique to showcase bespoke pieces.

Beauty Social Media Strategy

Redesigned social content approach with clear positioning and engagement roadmap.

a woman laying in bed with a towel on her head
a woman laying in bed with a towel on her head
Content Roadmap

What: Helped a beauty professional audit and restructure her social media presence.

How: Advised on storytelling, content types and posting strategy.

Result: Aligned messaging and higher audience engagement

Brand Audit & Clarity

Audited a client brand vision proposal and guided the next steps.

man holding eyeglasses
man holding eyeglasses
Structure & Planning

What: Conducted a full brand vision audit highlighting what to prioritise, what to improve, and what to stop doing.

How: Helped the client focus on core offerings, simplifying the message, and creating clarity for their audience.

Result: Client had more structure and knew where she was wasting time and energy.

Inclusion & Wellbeing Advocacy

Designing and delivering Wellbeing initiatives for Corporate groups.

Breathe neon signage
Breathe neon signage
Diversity & Inclusion

What: Collaborated across Employee Resource Groups and normalised conversations around trauma & stress.

How:

  • Organised wellbeing events for employees across regions.

  • Designed trauma-informed frameworks, weaving in nervous system education, lived experience, and grounding tools.

  • Facilitated guest speakers making wellness advice accessible and real.

  • Delivered yoga sessions helping employees regulate stress and build nervous system awareness.

Result: Workplace wellbeing shifted from posters to lived experience; with tools, conversations and human support.

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

This service truly transformed how I approach my daily tasks; it's so much easier now!

Veena K.

woman in red cardigan smiling
woman in red cardigan smiling

I saw progress within weeks, and the support was always friendly and helpful.

Liza T.

a woman in a red suit sitting on a tree stump
a woman in a red suit sitting on a tree stump
★★★★★
★★★★★

It's overwhelming as a new founder so having someone help with decisions made it easier to navigate.

It's saved me so much time; I wish I'd spoken to you sooner!

Andrea. L
Photo of a thoughtful man reviewing a case study document in a cozy workspace.
Photo of a thoughtful man reviewing a case study document in a cozy workspace.
Idris. M
★★★★★
★★★★★

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