How Do I Build a Business Around My Art Without Losing My Vibe?

Finding Your Artistic Identity

The first step is to dive deep into your Artistic Identity. Think about what inspires you, your core values and how these shape your work. Your self-discovery will inform your art, and set the foundation for your brand.

The Power of Story-Led Thinking

Your story is what connects you with your audience. When potential customers understand the inspiration behind your work, and the challenges you've been on as an artist; they’re more likely to resonate with it.

Start shaping your story by reflecting on your experiences, the challenges you've faced and the moments that shaped your artistic style.

Emphasise what speaks to you and how that translates into your art.

Launching Your Art Business

• Define Your Brand: Think of your brand as an extension of your identity. What colours, styles and themes represent you? Use these elements consistently across your platforms to create a harmonious presence.

• Engage with Your Audience: Build a community around your art. Use social media platforms to showcase your creative process, share snippets of your story, and connect with fellow art lovers.

• Create with Intention: Balance making art for passion versus for profit. While it’s important to understand market trends, always prioritise crafting pieces that speak to you first. This way, you'll continue to be fulfilled while also appealing to your audience.

• Experiment and Evolve: Don’t be afraid to try new mediums or styles. The experimentation keeps your creativity alive and can lead to breakthrough artworks that resonate with your audience.

Above all stay true to your identity and let your story guide your entrepreneurial journey.